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Air purifier makers are again looking at a big spike in their sales like previous years since the air quality in the national capital region and adjoining areas is likely to deteriorate further in the coming weeks. The companies are again expecting Delhi NCR to drive their sales this year, though, they are also witnessing a rise in demand from smaller and tier II cities, other than metros. “Around Diwali, we have seen in the past the air quality levels going down further and some of them will surely convert into a heightened awareness and demand for the category,” Eureka Forbes chief transformation officer Shashank Sinha said. “We expect a large part of the demand from the metropolitan cities and also from the north,” he said. Unfortunately, the air purifier sales peak only when consumers see the pollution levels rise to a dangerous level, he said. Winter season contributes to over half of the volume in this category, he added. Although the air purifier industry is small in size and limited to metro cities, makers are witnessing a high double digit growth in the segment due to increased awareness among the people who are willing to spend money to improve the quality of air around them. Festive season demand Among other companies, Honeywell also expects a rise in the demand around the festive season, when the pollution index goes up. The overall Air Quality Index (AQI) of Delhi was recorded at 337 last week, which falls in the ‘very poor’ category and is the highest for this season, creating hazy conditions, said data from the Central Pollution Control Board (CPCB).
