AYUSH Policy 2023

GS 2 – Governance

Context
  • Seeks to establish Uttarakhand as a global hub for holistic healing by integrating AYUSH systems (Ayurveda, Yoga, Unani, Siddha, Homeopathy) with tourism and healthcare.
  • Builds on Uttarakhand’s spiritual heritage and international recognition for yoga & natural healing.
Key Objectives
  • Develop AYUSH wellness centres, retreats, and therapy hubs in both urban and rural areas.
  • Strengthen AYUSH-based healthcare infrastructure (hospitals, Panchakarma centres).
  • Promote PPP models for financing and managing health tourism.
Policy Measures
  • Research & standardisation of AYUSH practices to build global credibility.
  • Marketing campaigns, collaborations with wellness resorts, travel agencies, and healthcare organisations.
  • Digital integration: Linking AYUSH services with health insurance, online booking, and wellness platforms.
Vision
  • Holistic healing + sustainable tourism.
  • Combines traditional therapies with modern tourism practices.
  • Positions Uttarakhand as a tranquil wellness sanctuary while promoting economic prosperity, employment generation, and sustainable growth.
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