GS 2 – Governance
Context
- Seeks to establish Uttarakhand as a global hub for holistic healing by integrating AYUSH systems (Ayurveda, Yoga, Unani, Siddha, Homeopathy) with tourism and healthcare.
- Builds on Uttarakhand’s spiritual heritage and international recognition for yoga & natural healing.
Key Objectives
- Develop AYUSH wellness centres, retreats, and therapy hubs in both urban and rural areas.
- Strengthen AYUSH-based healthcare infrastructure (hospitals, Panchakarma centres).
- Promote PPP models for financing and managing health tourism.
Policy Measures
- Research & standardisation of AYUSH practices to build global credibility.
- Marketing campaigns, collaborations with wellness resorts, travel agencies, and healthcare organisations.
- Digital integration: Linking AYUSH services with health insurance, online booking, and wellness platforms.
Vision
- Holistic healing + sustainable tourism.
- Combines traditional therapies with modern tourism practices.
- Positions Uttarakhand as a tranquil wellness sanctuary while promoting economic prosperity, employment generation, and sustainable growth.