INDIA’S MEDIA AND ENTERTAINMENT POTENTIAL

UPSC Relevance

• GS-3: Economy (growth, employment, resource mobilization)
• GS-3: Science and Technology (technological applications)
• GS-1: Indian Culture (art, literature, cultural heritage)

Key Points

• India’s demographic and technological strengths position it as a potential global media and entertainment (M&E) hub.
• The World Audio-Visual Entertainment Summit (WAVES) 2025 in Mumbai aims to attract investment and showcase Indian creativity.
• India’s storytelling tradition, diverse arts, and advancements in VFX, animation, VR, and AR are key assets.
• Government support is driving innovation in the M&E sector.

Detailed Insights

• India’s young population is both a talent pool and a consumer base.
• Global success of Indian films and artists highlights creative potential.
• WAVES 2025 will foster collaboration and innovation across M&E sectors.
• Digital platforms and immersive technologies expand global reach.

Analysis & Way Forward

• Skill development and training are vital for a competitive M&E workforce.
• Incentives and streamlined regulations can attract investment.
• Promoting Indian content globally will enhance cultural influence.