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Sells merchandise ahead of 2019 poll
One of the main campaign devices of the BJP in the 2014 general election was the volunteer platform of 272+ (the half-way mark in the Lok Sabha), harnessed under various constituency-specific websites. Kicking off the last-mile campaign outreach for 2019, the Prime Minister’s Narendra Modi app has created that volunteer platform for itself, and it was quietly put on the app on Monday. The app now has close to 10 million installs, and this outreach is targeted to reach at least 20 million before the election.
“People can volunteer for online and ground tasks, and to make it more engaging, we have gamification of these in the form of points, badges and leader-boards,” a source said. Tasks could include sharing some positive news about the government or sending suggestions for policy initiatives, joining the BJP’s booth-level dialogue or even organising some activity related to campaigning for Mr. Modi. All these activities lead to points, with incentives including meeting senior leaders or participating in the constituency-specific video-conferencing Mera Booth Sabse Mazboot held by Mr. Modi. A set of NaMo merchandise, including T-shirts, coffee mugs, and notebooks, are on sale.
Source : https://www.thehindu.com/todays-paper/tp-national/modi-app-now-has-volunteer-platform/article24981713.ece
