Context:
- Ponduru Khadi, a traditional hand-spun fabric from Srikakulam district, Andhra Pradesh, has been granted the Geographical Indication (GI) tag.
- The recognition highlights India’s efforts to protect indigenous crafts, traditional knowledge, and rural livelihoods.
Key Highlights:
Product & Cultural Significance
- Ponduru Khadi is produced using locally grown cotton and hand-spun with traditional tools.
- The craft gained prominence as Mahatma Gandhi was a known admirer of Ponduru Khadi.
- It is considered one of the rarest and finest khadi varieties in India.
Geographical Uniqueness
- Cotton used for Ponduru Khadi is sourced within a 20 km radius of Ponduru village.
- The local soil, climate, and traditional spinning methods contribute to its distinct texture and durability.
GI Registration Details
- GI tag granted under the Geographical Indications of Goods (Registration and Protection) Act, 1999.
- Application supported by local khadi institutions and artisans.
- Recognition provides legal protection against misuse and imitation.
Stakeholders Involved
- Khadi artisans of Ponduru
- Government of Andhra Pradesh
- Ministry of Commerce and Industry
- Khadi and Village Industries Commission (KVIC)
Significance of GI Tag
- Enhances market value and branding of Ponduru Khadi.
- Protects artisans’ livelihoods and traditional knowledge.
- Promotes rural employment and sustainable textile practices.
Relevant Prelims Points:
- Issue: Decline of traditional handloom and khadi products due to mechanisation.
- Causes: Market competition, lack of branding, limited awareness.
- Government Initiatives:
- GI tagging of traditional products
- Promotion of Khadi under Make in India and Vocal for Local
- Benefits:
- Legal protection to indigenous goods
- Boost to exports and rural economy
- Challenges:
- Ensuring effective enforcement of GI rights
- Scaling production without losing authenticity
- Impact:
- Preservation of cultural heritage
- Strengthening artisan-based economies
Relevant Mains Points:
- Facts & Provisions:
- GI is an Intellectual Property Right (IPR).
- India is a signatory to the TRIPS Agreement (WTO).
- Key Concepts:
- Traditional knowledge, cultural economy, inclusive growth
- Static Linkages:
- Role of GI tags in rural development and soft power
- Way Forward:
- Capacity building and design innovation for artisans
- Better GI enforcement and global marketing
- Linking GI products with tourism and e-commerce platforms
UPSC Relevance (GS-wise):
- GS Paper I: Indian culture, traditional crafts
- GS Paper III: Economy, IPRs, inclusive growth