Tag Archives: Google’s AdTech Monopoly: A Governance Challenge

GS2 – Governance Context: In a landmark antitrust ruling in 2023, the U.S. Department of Justice (DOJ) found Google guilty of illegally monopolizing the digital advertising technology (AdTech) ecosystem. Understanding the AdTech Ecosystem AdTech refers to the infrastructure that facilitates digital advertising across websites, mobile applications, and social networks. Its …

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