NATIONAL CONSUMER DAY 2024

PRELIMS 

• Date Observed: December 24, 2024
• Purpose: Commemorates the enactment of the Consumer Protection Act, 1986, which safeguards consumers against exploitation and unfair trade practices.
• Theme: “Virtual Hearings & Digital Access to Consumer Justice”

Key Initiatives Launched

1. Jago Grahak Jago App:
   • Educates consumers about their rights.
   • Promotes informed decision-making in the marketplace.
2. Jagriti App & Dashboard:
   • Identifies unfair practices on e-commerce platforms.
   • Aims to empower consumers and enhance awareness.
3. e-Mapp Portal:
   • Simplifies licensing and registration processes for businesses.
   • Reduces compliance burdens and enhances transparency.
   • Benefits both consumers and businesses.
4. National Consumer Helpline (Updated Version):
   • Features advanced functionalities for user convenience.
   • Facilitates faster resolution of consumer complaints.
   • Enhances overall consumer support services.
5. E-commerce Safety Pledge:
   • Thirteen major e-commerce platforms commit to ensuring safety and quality of online goods.
   • Focuses on detecting and preventing unsafe or counterfeit products.
   • Aims to boost consumer confidence in online shopping.
6. National Test House Facilities:
   • New facilities inaugurated in Guwahati and Mumbai.
   • Provide testing services to ensure product safety and compliance with standards.
   • Reflects commitment to consumer welfare.

Objectives

• Empower consumers through digital tools and awareness campaigns.
• Improve transparency, safety, and efficiency in consumer-business interactions.
• Promote fair trade practices and enhance consumer trust in digital and e-commerce platforms.