• Recently, Pochampally village in Telangana was selected as one of the Best Tourism Villages by United Nations World Tourism Organisation (UNWTO).
  • The award will be given on the occasion of the 24th session of the UNWTO General Assembly in December 2021 in Madrid, Spain.
  • The Union Ministry of Tourism has also drafted a Rural Tourism Policy which will not only promote tourism within our villages but also revitalise local arts and crafts and promote rural economy.
  • Earlier, Rudreswara Temple, (also known as the Ramappa Temple) at Mulugu district, Telangana was inscribed on UNESCO’s World Heritage list.

Important points:

  • Pochampally in Nalgonda district is often referred to as the silk city of India for the exquisite sarees that are woven through a unique style called Ikat
  • This style, Pochampally Ikat, received a Geographical Indicator (GI Status) in 2004.
  • Pochampally’s unique weaving styles and patterns received special focus through the Prime Minister’s mantra of Vocal 4 Local as a part of Atmanirbhar Bharat.
  • In 2015, to recognise the diversity of weaving techniques and our rich handloom tradition, the Prime Minister inaugurated the first National Handloom Day on 7th August as a tribute to the formal proclamation of the Swadeshi Movement that was made in a meeting at the Calcutta Town hall on the same day in 1905.
  • Pochampally is also known as Bhoodan Pochampally to commemorate the Bhoodan Movement that was launched by Acharya Vinobha Bhave from this village on 18th April, 1951.
  • Vinoba Bhabe was the first international figure to receive the Ramon Magsaysay Award in 1958. He was awarded Bharat Ratna posthumously in 1983.
  • The Ministry of Tourism recommended three villages for the UNWTO Best Tourism Village entry from India. However Pochampally, was awarded as one of the best Tourism Villages by UNWTO.
  • These were Kongthong in Meghalaya, Ladhpura Khas, Madhya Pradesh and Pochampally in Telangana.


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