Government Scheme for Tourism Development

Context:
The Government of India has approved interest-free loans for 50 years to various States for the development of tourism sites and infrastructure, focusing on lesser-known destinations. This initiative aims to develop 40 new tourism projects across 23 States, reducing overcrowding at popular destinations and promoting alternative tourist locations.

Objective and Scope of the Initiative

1. Development of Lesser-Known Destinations:
   • The scheme encourages States to focus on developing emerging tourist destinations with significant cultural, historical, or natural value.
   • Examples:
     • Bateshwar (Uttar Pradesh) – A temple complex with over 100 ancient shrines.
     • Ponda (Goa) – Known for its rich cultural heritage and temples.
     • Gandikota (Andhra Pradesh) – Often referred to as the “Grand Canyon of India.”
     • Porbandar (Gujarat) – Birthplace of Mahatma Gandhi, with potential for heritage tourism.
2. Branding and Marketing:
   • The initiative aims to enhance the global visibility of these lesser-known tourist centres by focusing on branding and marketing to attract international tourists.
3. State Government’s Role:
   • Land Acquisition: States will provide the necessary land for the development of tourism projects.
   • Implementation: States are responsible for ensuring the timely completion, operation, and management of the projects after construction.

Funding and Progress Monitoring

• Funding:
  • Funds will be released in two instalments:
    • 66% of the allocated funds will be provided in the first instalment.
    • The remaining amount will be disbursed based on the progress of the project.
• Progress Monitoring:
  • The Ministry of Tourism will oversee the development of these projects, ensuring that they meet the set standards and timelines.

Completion Timeline

• States have been given a two-year deadline to complete the projects. This strict timeline aims to expedite the development of infrastructure and attract tourists at the earliest.

Skill Development and Employment Opportunities

• The Ministry of Tourism has signed Memorandums of Understanding (MoUs) with global hospitality chains to train Indian youth in various aspects of tourism and hospitality.
• Post-Training Employment:
  • Trained youth will be absorbed by the same global hotel chains, ensuring employment opportunities and enhancing the quality of service in India’s tourism sector.

Significance of the Scheme

1. Promotion of Sustainable Tourism:
   • Reduces pressure on overcrowded tourist destinations by diverting tourists to new, less-explored locations.
2. Boost to Regional Economies:
   • The development of lesser-known destinations will generate employment, improve local infrastructure, and boost regional economies.
3. Skill Development:
   • Collaboration with global hospitality chains will enhance the skills of Indian youth, improving the overall service standards in the tourism industry.
4. Enhancing India’s Tourism Appeal:
   • With a focus on infrastructure, branding, and global marketing, India aims to become a leading global tourist destination.

Challenges and Way Forward

• Challenge: Timely acquisition of land and coordination among various stakeholders.
• Way Forward: States must streamline bureaucratic processes to ensure timely completion of projects.
• Challenge: Ensuring sustainability and environmental conservation in newly developed sites.
• Way Forward: Incorporate sustainable tourism practices and environmental impact assessments during project development.