• One District One Product-Districts as Export Hubs (ODOP-DEH) has mapped and tagged the overlapping products in Taj Hotels’ in-house luxury store, Khazana. The launch of this initiative was held in New Delhi today.
  • On the occasion the ODOP-DEH launch and appreciated the variety of products on display, from across the country.
  • She highlighted the importance of such engagements for taking the ‘viraasat’ (heritage) to a global level, promoting products under ODOP-DEH, domestically and to international tourists for building global awareness.
  • A diverse collection of artisanal products representing all parts of the country are available at this store.
  • For instance, the store gives the age-old craft of Chamba Rumal from Himachal Pradesh a contemporary touch by placing them in modern frames, thus preserving the art yet making it a fit for modern decor.
  • Similarly, the ODOP-DEH tagging was done for a range of products, including Kota Doria from Kota, Rajasthan, Bidriware from Bidar, Karnataka, Pattachitra Sarees from Puri, Odisha, Srikalahasti kalamkari from Tirupati, Andhra Pradesh & Jewellery from Surat, Gujarat.
  • The tagging is intended to strengthen each district’s identity, while giving a greater visibility to these products.
  • ODOP-DEH plans to further this campaign by engaging other such stores that have overlaps with the products under ODOP-DEH in order to boost the morale of artisan and weaver clusters by giving them a larger platform to display their craft and bringing it to the forefront.
  • The One District One Product – Districts as Export Hubs (ODOP-DEH) programme under the Department of Commerce (DoC) and Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry is aimed at creating sustainable employment at the district level while promoting holistic socio-economic development.
  • The idea is to select, brand, and promote one product from each district of the country.
  • In pursuance of the Prime Minister, Shri Narendra Modi’s clarion call on Aatma Nirbhar Bharat and with India’s current G20 Presidency, several initiatives are being undertaken by DPIIT, Government of India.
  • In addition, Union Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles, Shri Piyush Goyal at the launch of the ODOP-DEH Catalogue, requested every organisation to work in collaboration with the programme. This will help promote the indigenous products from each district of the nation.


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