‘SWACHH TOYCATHON’, A UNIQUE COMPETITION TO MAKE TOYS FROM ‘WASTE’

  • National Action Plan for Toys (NAPT) 2020 was introduced to promote the Indian toy industry including traditional handicrafts and handmade toys with the objective of establishing India as a global Toy hub.
  • Department for Promotion of Industry and Internal Trade (DPIIT) along with 14 ministries of Central Government is currently implementing various aspects of the NAPT.
  • Besides being the second largest populated country in the world, India also has a growing young population with half of the total population under 25 years of age.
  • The demand for toys is also increasing due to strong economic growth, rising disposable incomes, and several innovations for the junior population.
  • With ever-changing consumption patterns and rapid rise of e-commerce, the per capita waste generation has steadily increased over the last decade, making waste management in cities a challenge for Urban Local Bodies.
  • The second phase of Swachh Bharat Mission (SBM 2.0) was launched on 1st October 2021 by the Hon’ble Prime Minister with a vision of ‘Garbage Free’ cities by 2026.
  • The growing demand for toys on one hand and impacts of solid waste on the other, SwachhToycathon is a convergence between the NAPT and SBM 2.0 that seeks to explore solutions for use of waste in creation or manufacturing of toys.
  • The competition will be open to individuals and groups to bring forth innovation in toy designs using dry waste.
  • It will focus on efficient designs that can be replicated at a larger scale, toys that comply with minimum safety standards, as well as aesthetics of the toys.
  • Center for Creative Learning, IIT Gandhinagar is the knowledge partner for the initiative.
  • This competition is being launched under the ‘SwachhAmritMahotsav’, a fortnight of activities to galvanize action around Swachhata from 17th Sept. 2022, SevaDiwas, till 2nd Oct. 2022, SwachhataDiwas.
  • The competition will be hosted on MyGov’sInnovate India portal.
  • It will be launched by Secretary, Housing and Urban Affairs in a virtual event at 10:30 am on 26th September 2022.

SOURCE: THE HINDU,THE ECONOMIC TIMES,MINT

 

 

 

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