SWAYATT INITIATIVE

PRELIMS BITS: 

The SWAYATT initiative on the Government e-Marketplace (GeM) marked six years of impact. GeM is an online procurement platform for government buyers.

• Full Form: Startups, Women & Youth Advantage Through e-Transactions.
• Launch: Introduced in 2019 on GeM.
• Purpose: Boosts participation of women-led businesses and youth in public procurement.
• Features: Includes Startup Runway and Womaniya storefronts to enhance visibility for startups and women entrepreneurs.