• Recently, Director General of the National Mission for Clean Ganga spoke about the Arth Ganga model during World Water Week 2022.
  • ‘Arth Ganga’ implies a sustainable development model with a focus on economic activities related to Ganga.
  • PM Modi first introduced the concept during the first National Ganga Council meeting in Kanpur in 2019, where he urged for a shift from NamamiGange to the model of Arth Ganga.
  • The first is Zero Budget Natural Farming, which involves chemical-free farming on 10 km on either side of the river, and the promotion of cow dung as fertilizer through the Gobardhan scheme.
  • The Monetization and Reuse of Sludge & Wastewater is the second, which seeks to reuse treated water for irrigation, industries and revenue generation for Urban Local Bodies (ULBs).
  • Arth Ganga will also involve Livelihood Generation Opportunities, by creating haats where people can sell local products, medicinal plants and ayurveda.
  • The fourth is to increase public participation by increasing synergies between the stakeholders involved with the river.
  • The model also wants to promote the cultural heritage and tourism of Ganga and its surroundings, through boat tourism, adventure sports and by conducting yoga activities.
  • Lastly, the model seeks to promote institutional building by empowering local administration for improved water governance.

World Water Week

  • World Water Week is an annual conference on global water issues which is held in the last week of August every year.
  • It was started in 1991 and initially part of a public water festival in the Swedish capital, Stockholm.
  • Stockholm International Water Institute (SIWI) is the organizer of World Water Week.
  • World Water Week is an opportunity to explore water aspects of challenges like the climate crisis, food security, energy, and many other topics.
  • The week is also taken as an opportunity to discuss and accelerate progress toward the Sustainable Development Goal 6 (SDG6), which is about clean water and sanitation for all.
  • The theme for World Water Week 2022 is “Seeing the Unseen: The Value of Water.”
  • The theme will look at three main areas: the value of water among people and for development, the value of water with respect to nature and climate change, and the economic and financial value of water.


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