131st Tribes India Flagship Store

• TRIFED, under Ministry of Tribal Affairs is expanding its retail operations across the country. The latest outlet, the 131st showroom was inaugurated in a prime location in Jabalpur on March 25, 2021, making it the third outlet in the state of Madhya Pradesh.
• Celebrating the concept of “India under One Roof, the showroom will showcase the best of authentic tribal handicrafts and handlooms from traditions such as Maheshwari, Pochampally, Chanderi, Bagh from across all the states of India, and also feature natural, organic produce and products Van Dhan essentials and immunity boosters such as organic grains, spices, herbal teas, besides exquisite bell and metal work items.
• Categorised into attractive segments, there are dedicated counters for textiles, sarees and stoles such as Bagh print, readymade garments for men, women and children, exquisite tribal jewellery, metal work, iron items, pottery paintings, Van Dhan natural produce in this large store.
• In its mission to empower the downtrodden tribal people, by promoting the economic welfare of their communities across India (through development of marketing and the sustained upgradation of their skills), TRIFED, as the national nodal agency for tribal welfare, had started the procurement and marketing of tribal art and craft items through its network of retail outlets under the Tribes India brand.
• TRIFED is committed to protecting and furthering the interests of the tribal communities across the country.

SOURCE: THE ECONOMIC TIMES, MINT