JANAUSHADHI DIWAS

Pharmaceuticals & Medical Devices Bureau of India (PMBI), under the aegis of Department of Pharmaceuticals is going to celebrate their 4th Jan AushadhiDiwas
All the activities will be organised within the spirit of “AzadiKaAmritMahotsav” and several events have been planned at 75 locations.
This will generate awareness about the usages of generic medicines and benefits of Jan AushadhiPariyojana.
The theme of this year’s (2022) JanaushadhiDiwas is Jan Aushadhi-Jan Upyogi.

Pradhan MantriBhartiyaJanaushadhiPariyojana (PMBJP)

PMBJP is a campaign launched by the Department of Pharmaceuticals in 2008 under the name Jan Aushadhi Campaign.
The campaign was revamped as PMBJP in 2015-16.
Bureau of Pharma PSUs of India (BPPI) is the implementation agency for PMBJP.
The Bureau of Pharma Public Sector Undertakings (PSUs) of India works under the Ministry of Chemicals &Fertilisers.
BPPI has also developed the JanaushadhiSugam Application.
A medicine is priced on the principle of maximum 50% of average price of the top three brands branded medicines. Thus, the prices of Jan Aushadhi Medicines are cheaper by at least 50% and in some cases, by 80% to 90% of the market price of the branded medicines.

objective of the PMBJP

To make available quality medicines, consumables and surgical items at affordable prices for all and reduce out of pocket expenditure of consumers/patients.
To popularise generic medicines among the masses and dispel the prevalent notion that low priced generic medicines are of inferior quality or are less effective.
Generic medicines are unbranded medicines which are equally safe and having the same efficacy as that of branded medicines in terms of their therapeutic value.
To ensure easy availability of the menstrual health services (Janaushadhi ‘Suvidha’ sanitary napkins) to all women across India.
Generate employment by engaging individual entrepreneurs in the opening of PMBJP Kendras.

Janaushadhi Kendra

These are the centres from where quality generic medicines are made available to all.
Bureau of Pharma PSUs in India (BPPI) supports JanaushadhiKendras as a part of PMBJP.
The Government has set a target to increase the number of Pradhan MantriBhartiyaJanaushadhiKendras (PMBJKs) to 10,500 by the end of March 2025.
As on 31st January, 2022, the number of stores has increased to 8,675.
Product basket of PMBJP comprises 1451 drugs and 240 surgical instruments.
Further, new medicines and nutraceuticals products like protein powder, malt-based food supplements, protein bar, immunity bar, sanitizer, masks, glucometer, oximeter, etc. have been launched.

The Performance of the PMBJP

In the current financial year 2021-22 (till 31st January, 2022), PMBI has made sales of Rs. 751.42 Crore which led to savings of approximately Rs. 4500 Crore to the citizens.
This scheme is also providing a good source of self-employment with sustainable and regular earnings.
Average sales per store per month has grown to Rs 1.50 lacs (including Over-The-Counter & other products) as per a survey.
Over-The-Counter refers to a medicine that can be bought without a prescription.

SOURCE: THE HINDU,THE ECONOMIC TIMES,MINT

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