• Pharmaceuticals & Medical Devices Bureau of India (PMBI), under the aegis of Department of Pharmaceuticals is going to celebrate their 4th Jan AushadhiDiwas
  • All the activities will be organised within the spirit of “AzadiKaAmritMahotsav” and several events have been planned at 75 locations.
  • This will generate awareness about the usages of generic medicines and benefits of Jan AushadhiPariyojana.
  • The theme of this year’s (2022) JanaushadhiDiwas is Jan Aushadhi-Jan Upyogi.

Pradhan MantriBhartiyaJanaushadhiPariyojana (PMBJP)

  • PMBJP is a campaign launched by the Department of Pharmaceuticals in 2008 under the name Jan Aushadhi Campaign.
  • The campaign was revamped as PMBJP in 2015-16.
  • Bureau of Pharma PSUs of India (BPPI) is the implementation agency for PMBJP.
  • The Bureau of Pharma Public Sector Undertakings (PSUs) of India works under the Ministry of Chemicals &Fertilisers.
  • BPPI has also developed the JanaushadhiSugam Application.
  • A medicine is priced on the principle of maximum 50% of average price of the top three brands branded medicines. Thus, the prices of Jan Aushadhi Medicines are cheaper by at least 50% and in some cases, by 80% to 90% of the market price of the branded medicines.

objective of the PMBJP

  • To make available quality medicines, consumables and surgical items at affordable prices for all and reduce out of pocket expenditure of consumers/patients.
  • To popularise generic medicines among the masses and dispel the prevalent notion that low priced generic medicines are of inferior quality or are less effective.
  • Generic medicines are unbranded medicines which are equally safe and having the same efficacy as that of branded medicines in terms of their therapeutic value.
  • To ensure easy availability of the menstrual health services (Janaushadhi ‘Suvidha’ sanitary napkins) to all women across India.
  • Generate employment by engaging individual entrepreneurs in the opening of PMBJP Kendras.

Janaushadhi Kendra

  • These are the centres from where quality generic medicines are made available to all.
  • Bureau of Pharma PSUs in India (BPPI) supports JanaushadhiKendras as a part of PMBJP.
  • The Government has set a target to increase the number of Pradhan MantriBhartiyaJanaushadhiKendras (PMBJKs) to 10,500 by the end of March 2025.
  • As on 31st January, 2022, the number of stores has increased to 8,675.
  • Product basket of PMBJP comprises 1451 drugs and 240 surgical instruments.
  • Further, new medicines and nutraceuticals products like protein powder, malt-based food supplements, protein bar, immunity bar, sanitizer, masks, glucometer, oximeter, etc. have been launched. 

The Performance of the PMBJP

  • In the current financial year 2021-22 (till 31st January, 2022), PMBI has made sales of Rs. 751.42 Crore which led to savings of approximately Rs. 4500 Crore to the citizens.
  • This scheme is also providing a good source of self-employment with sustainable and regular earnings.
  • Average sales per store per month has grown to Rs 1.50 lacs (including Over-The-Counter & other products) as per a survey.
  • Over-The-Counter refers to a medicine that can be bought without a prescription.


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