Nationwide Financial Inclusion Saturation Campaign

Context:
• The Department of Financial Services (DFS) concluded the four-month Nationwide Financial Inclusion Saturation Campaign (July–October 2025), launched on 1 July 2025.

Key Highlights:
• Objective: To cover every eligible citizen under India’s flagship financial inclusion schemes.
• Campaign coverage: All 2.70 lakh Gram Panchayats (GPs) and Urban Local Bodies (ULBs) were saturated with key financial schemes—

  • Pradhan Mantri Jan Dhan Yojana (PMJDY)
  • Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)
  • Pradhan Mantri Suraksha Bima Yojana (PMSBY)
  • Atal Pension Yojana (APY)
    • Activities conducted:
  • Enrolment camps across the nation.
  • Re-KYC drives for inactive accounts.

Nomination updates and grievance redressal initiatives.
Financial literacy efforts included awareness on digital fraud prevention, unclaimed deposits, and consumer protection mechanisms.
• The campaign achieved significant progress across inclusion metrics, marking a major milestone in universal financial access.

 

 

 

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